Business as Mission, BAM, may sometimes be a tricky term, but it is an important concept and an essential praxis. But BAM it is not a silver bullet; it is not the ultimate strategy. It is, however, a growing global movement of Christians in the market place asking: How can we shape business to serve people, align with God’s purposes, be good stewards of the planet and make a profit?
Business as Mission is not trying to replace traditional means of serving God and people among all nations. Business as Mission is not a fundraising method. Nor is it about attaching some church-like activities to a business.
Business as Mission, BAM, recognizes the importance of and embraces Corporate Social Responsibility, CSR. But it goes beyond as well: BAM is CSR+. We are on a mission in and through business. It is for example a mission of justice. One could even say ‘Business as Justice’. This and other terms may help us understand the holistic and transformational nature of Business as Mission.
Let me give 12 brief examples. The list could be made longer, but these 12 will
hopefully show that Business as Mission is not just doing business with a touch
of “churchianity”
1. Business as Justice
God loves justice and hates injustice. God sent prophets again and again who spoke out against injustice, and they demanded change and correction. Injustice often manifested itself in the market place: it was corruption, labor exploitation and abuse of vulnerable people like immigrants. To pursue honest business and care for staff is Business as Justice. To treat customers and suppliers well is also a part of this God honoring pursuit. Business as Justice includes fighting corruption and bribery.
2. Business as True Religion
True worship is to take care of widows and orphans. (James 1:27) These are two vulnerable groups, who often are exploited in the market place today. Human traffickers often target lonely children. Circumstances and cunning people may force widows into prostitution. These are realities in many parts of the world. Who will offer orphans and widows a future; give them jobs with dignity, so they can support themselves and others? That would be Business as True Religion.
3. Business as Shalom
Shalom is a Biblical concept of good and harmonious relationships. But relationships were damaged and broken through the fall in Genesis chapter 3. Through Christ there is a way to restored relationship with God, with one another, and with creation. Business is so much about relationships, with staff, colleagues, peers, customers, clients, suppliers, family, community, tax authorities, and so forth. How can we as Christians in business strive towards Shalom; Business as Shalom?
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